How Brands Break Through with Creators: Why This Webinar is a Must-Attend for Digital Entrepreneurs & Content Creators

The creator economy isn’t slowing down, but the way brands partner with creators is changing fast. As more creators flood digital platforms and brand budgets shift toward influencer-led campaigns, the real question becomes:

Do you know how to stand out?

That’s exactly what we’re diving into at our upcoming free webinar: "How Brands Break Through with Creators", happening on June 5th at 6PM EST, hosted by LaToya Shambo, Founder of BGD Academy and a leading voice in multicultural influencer strategy.

But this isn’t just another webinar about influencer marketing. This is about equipping creators and digital entrepreneurs with the knowledge, insight, and insider perspective it takes to attract, secure, and scale brand partnerships that make sense—and make money.

What You’ll Learn: From Pitch to Payment

This 60-minute live session is tailored for creators at every level. Whether you're just getting started or ready to take your brand collaborations to six-figures, this session breaks down:

• ✅ How brand deals actually happen (from the first pitch to contract to post-campaign reporting)

• ✅ What brands look for in creators — and what makes them skip over others

• ✅ The blueprint to navigating the industry with confidence

• ✅ Pitch strategies, subject lines, and examples that get emails opened

No fluff. No gatekeeping. Just real strategies and powerful insight from people who’ve been in the room where decisions are made.

Special Guest: Christina Westley, Former Head of Influencer Marketing at PepsiCo

We’re beyond excited to welcome Christina Westley as our featured guest speaker.

Christina is a powerhouse in the influencer space, bringing an impressive background that includes:

• Former Head of Influencer Marketing at PepsiCo

• Graduate of The Wharton School

• Creator of Social Feed and Social Setting — platforms designed to elevate influencer diversity and build authentic brand-creator connections

Having worked both in-house at one of the world’s largest Fortune 100 companies and across agencies and startups, Christina brings a 360-degree view of the brand-creator relationship.

She’s not only shaped influencer strategy for a global giant, she’s also committed to redefining what brand partnerships can look like for Black and underrepresented creators.

In this session, Christina will offer:

• Behind-the-scenes insight into what Fortune 100 brands actually evaluate when reviewing creators

• Mistakes creators don’t even realize they’re making

• What she wished more creators understood before pitching

• How she’s using her new ventures to close the gap between access and opportunity

Why This Moment Matters

We’re in a cultural shift. Brands are no longer just working with influencers who have the most followers, they’re working with those who create real impact, connection, and cultural relevance.

This is about more than just getting the bag. This is about being ready for the opportunity when the email lands.

And that means understanding the supply chain of influencer campaigns, knowing who the decision-makers are, and having the confidence and tools to position yourself as a professional business partner, not just a content creator.

Whether you're a:

• Creator building a full-time career

• Business owner ready to leverage influencer marketing

• Strategist or manager trying to better support your roster

…this session is your cheat code.

Our Host: LaToya Shambo, CEO of BGD Academy

With nearly 20 years in marketing and advertising, LaToya Shambo is a trusted voice for both brands and creators. As the founder of BGD Media and BGD Academy, she’s led multicultural influencer campaigns for companies like Disney, Subaru, YouTube, and more.

Her mission? To close the equity gap for Black and diverse creators, and to give them the knowledge, access, and confidence to monetize their influence through meaningful brand partnerships.

She brings both heart and high-level strategy to every room she enters, and she’s sharing that same value with you.

Download the Companion Workbook

To help you prepare, we’re also offering a free workbook:"From Audience to Community: A Creator’s Connection Map"

This fillable guide walks you through:

• Understanding who you're really building for

• Creating content that builds trust and sparks connection

• Evaluating your community from a brand's perspective

It’s the perfect tool to use before and after the webinar to assess your brand readiness and engagement strategy.

📥 Download it now and join the #BGDAcademyChallenge to put what you’re learning into action.

Ready to Level Up?

If you're tired of watching other creators win and wondering how they got in the room... If you're ready to stop guessing and start pitching like a pro... If you want to hear directly from someone who used to approve the deals...

This webinar is for you.

Join us for a game-changing hour of strategy, storytelling, and real-world insight.

📍 How Brands Break Through with Creators📅 Wednesday, June 5th⏰ 6PM EST🎟️ Free REGISTER HERE

Seats are limited. Come get the blueprint.

#HowBrandsBreakThrough #BGDAcademy #CreatorBusiness #ChristinaWestley #LatoyaShambo #InfluencerMarketing #BlackCreators #WebinarAnnouncement