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EPISODE 1: The Creator Supply Chain — How Brand Deals Really Happen

Behind every paid brand deal is a layered process that most creators never see. In Part 1 of our BGD Academy webinar series, we demystify the brand-to-creator journey by exposing the inner workings of the modern creative supply chain. Watch part 1 below.


Main Points:

  • Brand → Agency → Talent Manager → Creator: Understand who actually controls the budget and who makes final decisions.

  • Why Knowing the Chain Matters: When you know where you sit in the supply chain, you know who to pitch, how to position, and what language to use.

  • Power Positioning: Creators who treat themselves like businesses show up differently—and close bigger deals.


Key Takeaway: To get the bag, you have to understand how the bag moves. Structure equals strategy.



🛠️ BONUS: Want the cheat sheet? Grab it → HERE

💬 Join our free Creator Slack group → HERE


👩🏾‍🏫 Hosted by LaToya Shambo, CEO of BGD Media


 
 
 

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